Sun, 03 May 2026 07:13:21 +0000

FUBU Clothing: The Iconic Streetwear Brand That Redefined Urban Fashion When it comes to bold fashion, urban culture, and authentic streetwear, FUBU stands as a pioneering force that changed the landscape of American apparel. Launched in 1992 by entrepreneur Daymond John, FUBU (pronounced “FUBU,” meaning “For Us, By Us”) emerged as a powerful voice for the African American community, offering clothing that celebrated self-expression, pride, and individuality. Today, FUBU remains a symbol of authenticity, resilience, and timeless style in the world of streetwear. ### The Origins and Rise of FUBU FUBU was born in Queens, New York, during a time when mainstream fashion largely ignored urban youth culture—especially Black and Latino communities. Daymond John, then just 19, saw an opportunity to fill a gap by creating clothing that truly represented the lifestyle, confidence, and attitude of urban street culture. Starting with $40 and a passion for design, FUBU began as a small Gaylen Road boutique before evolving into a global brand.