Tue, 05 May 2026 04:23:12 +0000

The Untold Truth Behind Goodyear’s Greatest Failure Yet: A Lesson in Hubris and Innovation Mistakes When most people think of iconic American industrial brands, Goodyear often comes to mind—a name synonymous with rubber innovation, durable tires, and long-lasting performance. Yet beneath the glossy legacy of success lies a lesser-known chapter: Goodyear’s greatest recent failure, a cautionary tale about overconfidence and misjudged risk. ### The Reality Behind Goodyear’s Greatest Failure Goodyear’s notoriously failed endeavor was its venture into electric vehicle (EV) battery technology in the late 2010s. With the global shift toward electrification, Goodyear saw a strategic opportunity to position itself at the forefront of EV infrastructure. The company invested heavily in solid-state battery research, aiming to develop lighter, safer, and more efficient alternatives to conventional lithium-ion batteries.