Sun, 03 May 2026 18:18:47 +0000

From Cookies to Craving: Why Nestlé Toll House Still Rules the Baking World When it comes to baking cookies that inspire generations, Nestlé’s Toll House brand isn’t just a name—it’s a legacy. Since its humble beginnings in 1930 with the iconic introduction of the first chocolate chip cookie recipe, Toll House has remained the gold standard in cookie baking, satisfying craving after craving across kitchens and bakeries worldwide. But why does “From Cookies to Craving” echo so powerfully around this brand? ### The Original Recipe That Changed Everything In 1930, Ruth Wimmer, an employee at Nestlé, revolutionized the world of baking by crafting the first chocolate chip cookie using semi-sweet chocolate chips—a game-changing innovation. Nestlé quickly patented this simple yet genius idea under the name Toll House Chocolate Chip Cookie Mix, and it instantly became the go-to recipe for home bakers and professionals alike.